What Graywise is ...
A Brussels based consultancy providing services on governance, compliance and responsibility issues. This ranges from conceiving and drafting a self-regulatory strategy to the elaboration of a code, compliance and process management, reviewing responsible marketing policies and principles, setting up a self or co-regulatory scheme/programme, education and training, developing key messaging, presiding or serving on Complaints juries, preparing speeches and reports.
​
Based on over 25 years experience in corporate social responsibility, national, European and international public affairs, self-regulation and standard setting.
Blogspot
News
Testimonials
Graywise CEO, Dr. Oliver Gray, is the course author of ICC's brand new Course/ Certificate in Responsible Green Marketing Communications (RGMC).
Serving as a Special Advisor to the International Chamber of Commerce (ICC) Marketing and Advertising Commission and as Co-chair of the ICC Code Revision Taskforce, his 30 years of expertise spans a range of topics including digital and #AI technologies, environmental concerns and other #regulatory issues.
In the RGMC course, he shares his insights on the importance of #ethicalmarketing in the context of #greenclaims. Enrol in the course to benefit from his expertise and guide your organisation's #greenmarketing practices
Graywise CEO, has written a case study on advertising and self-regulation in Europe. The case study with others, is published by Hart in the book 'Private Regulation and Enforcement in the EU: Finding the Right Balance from a Citizen’s Perspective'.
It’s impossible to put in words the contribution Oliver has made to effective advertising self-regulation in Europe since its very beginnings in the early 1990s. He’s a giant on the international stage and I’m delighted we’ll be able to continue to make use of his unparalleled expertise. Guy Parker, EASA Chairman (2013-2016) and DG of the Advertising Standards Authority, ASA UK
I’ve worked with Oliver for over 15 years. He’s played a key role in designing and implementing an EU advertising self-regulation framework which is now widely considered to be the reference globally. He’s soft spoken, thoughtful and passionate. No doubt one of the leading global experts on industry self-regulation matters. Stephan Loerke
CEO at World Federation of Advertisers (WFA)
Oliver Gray has been my colleague in advertising self-regulation, as EASA´s DG, for almost 20 years. He is a magnificent professional, committed and loyal to its partners, with strategic vision and great capacity in Corporate and Public Affairs. J-D Gomez-Castallo, DG of Autocontrol, Spain
Oliver has an incredible knowledge of advertising self-regulation and good governance principles, which he is able to view from a top down and bottom up perspective. Orla Twomey, DG, Advertising Standards Authority Ireland, ASAI
Self-Regulation is Oliver's middle name! He is most knowledgeable both on the theory and the practice of self- and co-regulation. Oliver has the lucidity one needs to turn a fascinating theory into an applicable practice. Jean-Pierre Faure, Former Director, SMO, European Economic & Social Committee
Graywise CEO, Dr Oliver Gray proudly presents to EU Fake News Colloquium attended by EU Commissioner Gabriel in Brussels on learnings and experience from Ad Self-Regulation. The colloquium sought to help provid emore input re EU action on Fake News. Listen to the webstream: www.webcast.ec.europa.eu/2nd-multistakeholder-meeting-on-fake-news
Feeds
With experience spanning over two decades in #advertising ethics and self-regulation, Oliver is a leading authority in the field. ICC Academy
Oliver is a top expert on self and co-regulation. Based notably on his experience with the model organisation for advertising, EASA, an umbrella for national self-regulation bodies. Oliver's leadership at EDAA and at the International Chamber of Commerce are also relevant. When I joined the EU High Level Group on fake news, with some regulation governance questions, I sought notably his input. Christophe Leclercq, Founder, media EURACTIV and Fondation EURACTIV #Media4EU.
On the issue of regulation of marketing communications, there is no eye sharper, or ear more finely tuned, than Oliver's. Rae Burdon, CEO Global Regulatory Services (GRS), UK